WHY IT
MATTERS

Difficult conversations are critical to the success of a sales force. A recent study of nine hundred sales forces found that, on average, top performers, comprising twenty percent (20%) of the sales force, produce fifty-two percent (52%) of revenue.

Dependable performers, comprising sixty percent (60%) of the sales force, produce forty-five percent (45%) and low performers, comprising twenty percent (20%) of the sales force, produce only three percent (3%).

Everyone wins when managers elevate employees into the top tier.